Welcome to the social media organizing team! We get creative and innovative on social media by engaging in strategies like link dropping, content creation, direct messages, and joining online communities in order to mobilize young people to vote and to become empowered to organize their own communities.

Social Media Organizing is using the tools and tactics of social media and its platforms to empower and equip folks to take action and make change. It’s a catch-all organizing tool, meaning that many of the elements that make up organizing — meeting people where they’re at, empowering and uplifting voices, and providing folks with information — are all of the same elements that make up social media.

It is because of all of this that incorporating social media in organizing spaces is so important, especially at an organization like NextGen. Meeting people where they’re at and focusing on the youth vote means there’s no better medium than social media to create an organizing program around. That being said, the goal of our social media organizing program is to mobilize young people to vote and to become empowered to organize their own communities, and we achieve that through a set of social media tactics that will be further explained in the following videos! Welcome to the team!